My primary audience for the magazine were members of either the indie scenesters or ravers groups, as both visually and content wise it is appealing to they're style. The nightlife neon theme is relevant to both genres as with the new genre Dubstep which is dominated by the two then this magazine is ideal for them. My target audience will be mainly teenagers within the age range of 15- 24/young adult. My target market would be interested in video games primarily the classics and platformers with a keen interest in the music from the games such as classical or synthesia. My target audience generally dresses in Goth burbary open tee shirts with often a comedic or cheap tee shirt worn underneath, ravers on the other hand enjoy simple brightly coloured v-neck shirts or baggy vests. They commonly wear jeans or different kinds of chinos mostly red or black, many ravers wear baggy commandos or trunks instead to keep cool whilst dancing. Footwear and accessories are universal amongst the two as they both enjoy converse shoes or plain trainers whilst wearing a variety of necklaces and wrist bands to accompany they're outfit.
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